Chip Guy
This is an early, unselected concept for McCain that I would have LOVED to make a reality.
McCain wanted to help Dads and their kids connect with laughs over tea tables. In this concept, Chip Guy is our vehicle. He builds a bridge, spills the awkward truths and voices what we are all too self-conscious to say. He makes dads relax and kids laugh, so they can chuckle over their chips together.
Romesh takes on Chip Guy on socials in a tea time Dad Roast for the campaign's launch.
Chip Guy makes spoof covers of famous Dad songs.
Chip Guy comments reactively to online content and even puts in appearances around Dads' dinner tables everywere!
And of course, there's plenty of opportunity for merch giveaways. Chip Guy can pop out of the social screen and be a part of our IRL.
