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Barbie Dream Gift List
Creative Director Imogen Tazzyman
Creative Leads Alanna Mercy-Marshall & Anna Warren-Johnston
Talent Oti Mabuse
Client Barbie
Agency McCann
Then in the studio, Oti showed us the magic in detail.
Oti helped make some dreams come true at Smyths Toys Superstore with Barbie. She swept some lucky shoppers and their families down the Barbie aisle and they could pick out their hearts' desire. With their haul being met with a donation of the same plus £500 to a charity of their choice.
And the kids gave us some memorable perfomances too!


Initial concepting and fun on the Dream set!




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